I discovered Kelsey’s photography while researching one of Dallas’s most eclectic and diverse neighborhoods, the Bishop Arts District in Oak Cliff. Kelsey loves Oak Cliff and as befits such a love, has moved to Oak Cliff and located her studio right in the heart of OC, on Jefferson Boulevard.
I found EpicStep.com co-founder Lev Reys by mistake. It was one of those nights I was wasting time on the internet and I was quite happy when I surfed on over to EpicStep.com. I actually found the guys of EpicStep by searching the term “startups” on a Google search. I Read more…
This interview with Jason Cohen, co-founder of WP WP Engine originally appeared at webhostingsecretrevealed.com. Thanks Jerry for permission to publish your great Jason Cohen interview here at GotInterviews.com.
Original interview with Jason Cohen appears here.
Review of WP Engine co-founded by Jason Cohen appears here.
Hello Jason, it’s an honor to have you here with us today. For start, let’s talk about yourself and your company WP Engine. How would you describe your role as a leader at WP Engine; and, what can we know more about WP Engine?
“I must leave, for there go my followers and I am their leader.”
To me, a leader leads by example, meaning actually doing work and playing backstop for everyone else, like the pitcher in baseball. Also I’m a terrible manager, which means I’m forced to hire talented, self-directed people whom I implicitly trust and who don’t need “management.” A better title for me might be “tie-breaker,” or perhaps “flogger-slash-visionary” if you’re feeling generous.
They say the culture of a company comes from the top. So if you want to know what WP Engine is like, follow the above philosophy to its logical conclusion. WP Engine is a culture of people who are thoughtful, respectful, and good at their jobs. And hopefully nice.
Wow that’s some great insights. Now, I’m a WordPress fan and I LOVE the idea of having a web host specially built for WordPress. But this (limiting your service to just one specified niche) is not what we see often in the hosting industry. How has the strategy of solely focusing on WordPress users affected the business?
Focusing only on WordPress means we can do a fantastic job. For example we hire WordPress experts only, so everyone at the company is helpful and knowledgeable when you call into tech support.
Lots of hosting companies answer the phone on the first ring and call that “good service.” Of course if the person on the other end can’t debug the WordPress problem, at the end of the day it’s not helpful.
We know what we’re good at — and what we’re NOT good at! — and we do only the former.
That’s how it affects you — the customer. How it affects the back-end business is that we can be more profitable because we don’t have to diversify technology or talent. American Airlines can’t make money because they service 20 kinds of planes; Southwest and JetBlue are profitable and run only a few models. We’re like the latter; most hosting companies are the former.
WordPress security is one of WP Engine’s main selling points. Can you elaborate in detail what kind of protections are available with WP Engine?
First, we have security appliances in front of our servers — DoS-protection and IDS (Intrusion Detection System). This alone prevents thousands of a attacks per day.
Next, we have a forward caching-and-load-balancing layer which further protects the sensitive stuff (like the database and filesystem), while also serving content really fast.
Next, on the back-end systems there’s a slew of stuff you have to do for security from file owners, file permissions, chroot-ing (“jail” for the filesystem), separate database credentials, and so on.
Finally, we keep you up-to-date on the latest WordPress security patches as well as black-listing plugins known to be insecure.
Security isn’t a game you can win, it’s an arms race that you need to constantly and incrementally improve.
That sounds superb. What’s more? On top of site security, what other unique features does WP Engine offer?
We’re super fast. This is not only important for your end users (many hit the “back” button if your site takes more than 2 seconds to load), but also for your Google ranking now that they’re taking page-load-speed into account for search rankings.
We also protect you against traffic surges. We already serve 50 million hits per day, so even if you get on TechCrunch we’ve got you covered.
We’re also the only host to offer a CDN (Content Delivery Network) included in the base price. That means your static content (images, CSS, Javascript) gets delivered from servers all around the world, served closest to the requestor, reducing latency in the browser (faster) and spreading out the effort of delivery (scalable).
We also added some features to WordPress itself. For example, we have a push-button staging area where you have a full copy of your blog to mess around with. Test a new plugin, play with CSS, etc., all without touching your main, live blog.
Lisa May is a very talented designer I met on Twitter a while back. She’s an art director at Nelson in Philadelphia and is programming co-chair for the Philly AIGA. Check out her passion, her inspiration and her words of wisdom for those who want to one day make design Read more…